Contributions

  • Edgett, Scott J. - Contributor
  • Kleinschmidt, Elko J. - Contributor

Publication

2001 - Perseus Pub., Cambridge, MA, Massachusetts

Language

English

Word Count

95,500 words, Guess

Page Count

382 pages

Identifiers

  • Open LibraryOL3959403M
  • ISBN-100738205141
  • ISBN-139780738205144
  • Goodreads363604
  • LibraryThing720
and 3 more
  • Library of Congress Control Number2001098104
  • OCLC Control Number48778507
  • Better World Books9780738205144

Classifications

  • LCCHG4529.5 .C67 2001
  • LCCHG4529.5.C67 2001
  • DDC332.6

Description

In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.

Description

This guide shows readers how to manage their company's product portfolio for maximum long-term growth. The authors present a practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.

Subjects

Links

Other Editions

  • Portfolio management for new productsPerseus Pub.2001

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