Author

Publication

2006 - Kaplan Pub., Chicago, IL, Illinois

Language

English

Word Count

62,000 words, Guess

Page Count

248 pages

Identifiers

and 3 more
  • Library of Congress Control Number2006018167
  • Goodreads188857
  • LibraryThing1382722

Classifications

  • DDC658.8
  • LCCHD9199.U52 S736 2006

Description

Longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success.

Subjects

Topics

CoffeeMarketingCoffee industryCorporate cultureStarbucks Coffee CompanyStarbucks Coffee Company.Organizational effectiveness

Places

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