Strategic Marketing for Health Care Organizations
Building a Customer-Driven Health System
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Publication
2019 - Wiley & Sons, Incorporated, John
Language
English
Word Count
150,000 words, Guess
Page Count
600 pages
Identifiers
- Open LibraryOL28903493M
- ISBN-139781118355831
- OCLC Control Number1156413333
- Library of Congress Control Number2020024726
Classifications
- LCC
Description
"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""--
Subjects
Other Editions
- Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System
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