Blunders in international business
4th ed.
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Word Count
45,500 words, Guess
Page Count
182 pages
Identifiers
- Open LibraryOL3431425M
- ISBN-139781405134927
- ISBN-101405134925
- OCLC Control Number62282757
- OCLC Control Numberblundersinintern0000rick_w0h5
and 3 more
- Library of Congress Control Number2005057059
- Goodreads6513433
- LibraryThing689279
Classifications
- DDC658/.049
- LCCHD62.4 .R53 2006
Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Subjects
Topics
Genres
- Case studies.
Other Editions
- Blunders in international business
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