Publication

2006 - Blackwell Pub., Malden, MA, Massachusetts

Language

English

Word Count

45,500 words, Guess

Page Count

182 pages

Identifiers

and 3 more
  • Library of Congress Control Number2005057059
  • Goodreads6513433
  • LibraryThing689279

Classifications

  • DDC658/.049
  • LCCHD62.4 .R53 2006

Description

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Subjects

Genres

  • Case studies.

Other Editions

  • Blunders in international businessBlackwell Pub.2006-01-01

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