The agent in the agency

media, popular culture, and everyday life in America

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Author

Arthur Asa Berger

Publication

2003 - Hampton Press, Cresskill, N.J, New Jersey

Language

English

Word Count

41,000 words, Guess

Page Count

164 pages

Identifiers

Open LibraryOL3561586M
ISBN-101572734949
OCLC Control Number50149622
OCLC Control Numberagentinagencymed0000berg
Library of Congress Control Number2002027281

and 1 more

Goodreads3968510

Classifications

DDC306/.0973
LCCE169.Z82 B465 2003

Description

"The Agent in the Agency is a book about popular culture and the role it plays in people's lives and in American society. The first section of the book, on theoretical concerns, deals with the meanings of the terms "popular" and "culture," with how cultures vary, and with the impact popular culture has on our personalities. It discusses a number of ways of analyzing popular culture texts and then considers the relationship between popular culture and political cultures and other social groups." "The second section of the book contains analyses of topics such as the Superbowl, the sitcom Frasier, Bloopers, and everyday rites and rituals. The title of the book comes from a chapter that offers an extended ethnography the author made of two advertising agencies - one in London in 1973 and one in San Francisco 25 years later. The book also contains a discussion of the author's travails in writing his dissertation on the comic strip Li'l Abner and concludes with some thoughts about surviving Survivor and other popular culture crazes."--Jacket.