Trade marketing strategies

the partnership between manufacturers, brands, and retailers

2nd ed.

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Author

Geoffrey Randall

Contributions

Randall, Geoffrey. - Contributor

Publication

1994 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

45,750 words, Guess

Page Count

183 pages

Identifiers

ISBN-100750620129
ISBN-139780750620123
Goodreads1244830
Library of Congress Control Number94237360
OCLC Control Number31289328

and 2 more

Better World Books9780750620123
Open LibraryOL1234500M

Classifications

DDC658.8/7
LCCHF5415 .R3235 1994
LCCHF5415.R3235 1994

Subjects

Topics

Marketing Retail trade New products Brand name products Branding (Marketing)New products -- Marketing Brand name products -- Marketing

Places

European Union countries

Series Statement

The Marketing series
Marketing series (London, England)

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