Contributions

  • Blenkhorn, David L. - Contributor
  • Fleisher, Craig S. - Contributor

Publication

2005 - Praeger Publishers, Westport, CT, Connecticut

Language

English

Word Count

73,000 words, Guess

Page Count

292 pages

Identifiers

and 2 more
  • LibraryThing9183485
  • Goodreads3366454

Classifications

  • LCCHD38.7 .C6594 2005

Description

"Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace - for example, by anticipating their next moves and beating them to the punch, or by shoring up one's own company's defenses prior to an anticipated assault." "In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum - from pharmaceuticals to automotive supply chains - highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy."--Jacket.

Subjects

Other Editions

  • Competitive intelligence and global businessPraeger Publishers2005-01-01

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