Sylvia M. Chan-Olmsted

Also known as

Sylvia M Chan-Olmsted

Identifiers

Open LibraryOL2817956A

Top Subjects

Journalism (2)
Brand name products (2)
Broadcasting (2)
Branding (Marketing) (2)
Mass media (2)
Language teaching & learning material & coursework (1)
Publishing industry (1)

Books by Sylvia M. Chan-Olmsted

Total count: 7

Traditional Media and the Internet (The International Journal on Media Management, Volume 6, Numbers 1 & 2, 2004) (The International Journal on Media Management)1 edition

Lawrence Erlbaum2004-10-01
Competitive Strategy for Media FirmsStrategic and Brand Management in Changing Media Markets

Taylor & Francis Group2005-01-01
Competitive Strategy for Media Firms (Lea's Communication Series)1 edition

Lawrence Erlbaum Associates, Inc.2005-09-23
Competitive strategy for media firmsstrategic and brand management in changing media markets

L. Erlbaum Associates2006-01-01
Handbook of Media Management and Economics

Routledge2006-01-01
Handbook of Media Branding

Springer London, Limited2015-01-01
Traditional Media and the Internet : The Search for Viable Business Modelsa Special Double Issue of the International Journal on Media Management

Taylor & Francis Group2017-01-01