Competitive strategy for media firms

strategic and brand management in changing media markets

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Author

Sylvia M. Chan-Olmsted

Publication

2006 - L. Erlbaum Associates, Mahwah, N.J, New Jersey

Language

English

Word Count

60,500 words, Guess

Page Count

242 pages

Identifiers

ISBN-100805848126
ISBN-139780805848120
Goodreads4125828
LibraryThing6020644
Library of Congress Control Number2005040117

and 1 more

Open LibraryOL18204542M

Classifications

LCCHE8689.4 .C43 2006

Subjects

Topics

Management Broadcasting Brand name products Branding (Marketing)Broadcasting -- ManagementBrand name products -- Management

Series Statement

LEA's communication series

Other Editions

Competitive strategy for media firmsL. Erlbaum Associates2006

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