Mary Jo Bitner

Identifiers

Open LibraryOL2638629A

Top Subjects

Service industries (4)
Marketing (4)
Marketing - General (4)
Service Industries Management (4)
Business / Economics / Finance (3)
Sales & marketing management (3)
Customer services (3)

Books by Mary Jo Bitner

Total count: 7

Designing a Winning Service Strategy7th Annual Service Marketing Conference Proceedings (Proceedings Series (Amer Marketing Assn))

American Marketing Association1989-09-01
Services Marketing2 edition

McGraw-Hill/Irwin1999-11-11
Services Marketing (The McGraw-Hill Series in Marketing)International Ed edition

Mcgraw-Hill (Tx)2002-07-01
Services Marketing3 edition

McGraw-Hill/Irwin2002-07-16
Services Marketing3Rev Ed edition

McGraw Hill Higher Education2002-08-01
Service Marketing (SIE)

McGraw-Hill2005-01-01
Loose Leaf for Services Marketing

McGraw-Hill Education2017-01-01