Services marketing
integrating customer focus across the firm
5th ed.
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Contributions
- Bitner, Mary Jo. - Contributor
- Gremler, Dwayne D. - Contributor
Publication
2009 - McGraw-Hill/Irwin, Boston, Massachusetts
Language
English
Word Count
184,000 words, Guess
Page Count
736 pages
Identifiers
- Internet Archiveservicesmarketin0000zeit_t7j9
- ISBN-139780073380933
- ISBN-100073380938
- Goodreads6430035
- LibraryThing518353
and 2 more
- Library of Congress Control Number2008003660
- Open LibraryOL16474806M
Classifications
- DDC658.8
- LCCHD9980.5 .Z45 2009
Subjects
Other Editions
- Services marketing: integrating customer focus across the firm
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