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Shuba Srinivasan

Identifiers

Open LibraryOL4856453A

Top Subjects

Marketing research (1)
Sales promotion (1)
Pricing (1)

Books by Shuba Srinivasan

Total count: 2

Do promotions benefit manufacturers, retailers, or both?

Marketing Science Institute2001-01-01
Marketing and Firm Value

Now Publishers2022-01-01

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