Do promotions benefit manufacturers, retailers, or both?
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Author
Publication
2001 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
9,250 words, Guess
Page Count
37 pages
Identifiers
- OCLC Control Number49523123
- Open LibraryOL49895061M
Subjects
Series Statement
- Working paper series -- no. 01-120
- Report (Marketing Science Institute) -- no. 01-120
Other Editions
- Do promotions benefit manufacturers, retailers, or both?
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