John E.G. Bateson

Identifiers

Open LibraryOL2627257A

Top Subjects

Marketing (3)
Marketing Management (2)
Service industries (2)
Business / Economics / Finance (2)
Textbooks (2)
Business & Economics (2)
Marketing - General (2)

Books by John E.G. Bateson

Total count: 4

Marketing Public TransitA Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing)

Praeger Publishers1987-11-17
Managing Services MarketingText and Readings (Dryden Press Series in Marketing)4 edition

South-Western College Pub1998-12-30
Essentials of Services MarketingConcepts, Strategies and Cases (Dryden Press Series in Finance)

South-Western College Pub2001-06-29
Services MarketingConcepts, Strategies, & Cases3 edition

South-Western College Pub2005-12-16