Randolph E Bucklin
Identifiers
- Open LibraryOL4669097A
Top Subjects
- Marketing -- Management -- Data processing (2)
- Consumer behavior -- Research (1)
- Brand choice -- Research (1)
- Market surveys -- Research (1)
- Optical scanners (1)
- Marketing -- Data processing (1)
- Decision support systems (1)
Books by Randolph E Bucklin
Total count: 3
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Determining inter-brand substitutability through survey measurement of consumer preference structuresMarketing Science Institute1991-01-01
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Commercial adoption of advances in the analysis of scanner dataMarketing Science Institute1998-01-01
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From decision support to decision automationa 2020 visionMarketing Science Institute1998-01-01