Determining inter-brand substitutability through survey measurement of consumer preference structures
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Author
Contributions
- Srinivasan, V - Contributor
- Marketing Science Institute - Contributor
Publication
1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Subjects
Topics
ResearchBrand choiceMarket surveysConsumer behaviorBrand choice -- ResearchMarket surveys -- ResearchConsumer behavior -- Research
Series Statement
- Report / Marketing Science Institute -- no. 91-102
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