Books by Alan R. Andreasen
Total count: 22
The disadvantaged consumerFree Press1975-01-01
The ghetto marketing life cyclea case of underachievementCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1975-01-01
Social marketing in the ghettoCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1975-01-01
Consumerism in the ghettoCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1976-01-01
Consumer complaints and business responseCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1976-01-01
A taxonomy of consumer satisfaction / dissatisfaction measuresCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1976-01-01
Consumer dissatisfaction and market performanceCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1977-01-01
A multivariate approach to segmenting arts audiencesCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1978-01-01
Consumerism and the broadened marketing conceptCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1978-01-01
Broadening the audience for the artsCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1978-01-01
Consumer satisfaction in loose monopoliesthe case of medical careCollege of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign1980-01-01
"Power potential" channel strategies in social marketingCollege of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign1981-01-01
Mythological barriers to the use of marketing research by small and non-profit organizationsCollege of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign1981-01-01
Cheap but good marketing researchDow Jones-Irwin1988-01-01
Expanding the audience for the performing artsSeven Locks Press1990-01-01
Marketing social changechanging behavior to promote health, social development, and the environment1st ed.Jossey-Bass1995-01-01
Ethics in Social MarketingGeorgetown University Press2001-02-01
Social marketing in the 21st centurySAGE Publications2006-01-01