Publication

2007-10-20 - Prentice Hall

Language

English

Word Count

126,000 words, Guess

Page Count

504 pages

Physical Format

Hardcover

Identifiers

  • ISBN-139780131753723
  • ISBN-10013175372X
  • Library of Congress Control Number2007032487
  • OCLC Control Number154685506
  • Better World Books9780131753723
and 1 more

Classifications

  • LCCHF5415 .K6312 2008
  • LCCHD62.6

Description

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.

Subjects

Other Editions

  • Strategic Marketing for Non-Profit Organizations (7th Edition)HardcoverPrentice Hall2007-10-20

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