Strategic Marketing for Non-Profit Organizations (7th Edition)
7 edition
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Publication
2007-10-20 - Prentice Hall
Language
English
Word Count
126,000 words, Guess
Page Count
504 pages
Physical Format
Hardcover
Identifiers
- ISBN-139780131753723
- ISBN-10013175372X
- Library of Congress Control Number2007032487
- OCLC Control Number154685506
- Better World Books9780131753723
and 1 more
- Open LibraryOL10083050M
Classifications
- LCCHF5415 .K6312 2008
- LCCHD62.6
Description
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
Subjects
Topics
Other Editions
- Strategic Marketing for Non-Profit Organizations (7th Edition)
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