Marknadsföring

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Renée Mauborgne, W. Chan Kim

Principles of Marketing

Veronica Wong, Peggy H. Cunningham, Gary Armstrong, John Saunders undifferentiated, Philip Kotler, Valerie Trifts

The long tail: How Endless Choice is Creating Unlimited Demand

Chris Anderson

Marketing: an introduction

Philip Kotler, Gary Armstrong.

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

Strategic marketing: an introduction

Tony Proctor.

Seven Days in the Art World

Sarah Thornton

Routledge Companion to Advertising and Promotional Culture

Matthew P. McAllister, Emily West

Kellogg on marketing

[edited by] Alice Tybout, Bobby J. Calder.

Marketing the arts: challenging conventions

edited by Daragh O'Reilly and Finola Kerrigan