Psychographics

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)

Art Weinstein

Values, lifestyles, and psychographics

edited by Lynn R. Kahle, Larry Chiagouris.

Cross-National Consumer Psychographics

Lynn R. Kahle

Market segmentation: using niche marketing to exploit new markets

Art Weinstein.

Life style and psychographics.

Edited by William D. Wells.

Routledge Library Editions : Consumer Behaviour : Consumer Profiles: An introduction to psychographics

Adrian Furnham, Barrie Gunter

Beyond mind games: the marketing power of psychographics

Rebecca Piirto.

Sur les traces de Big Brother: la vie privée de l'ère numérique

Alain Levy

Consumer profiles: an introduction to psychographics

Barrie Gunter and Adrian Furnham.

Psychographics: a research report

by the Long Range Planning Service, Stanford Research Institute ; [report author, William D. Wells].