Consumer profiles
an introduction to psychographics
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Author
Contributions
- Furnham, Adrian. - Contributor
Publication
1992 - Routledge, London, England
Language
English
Word Count
47,250 words, Guess
Page Count
189 pages
Identifiers
- Open LibraryOL1563292M
- ISBN-100415075343
- OCLC Control Number25025348
- Internet Archiveconsumerprofiles00gunt
- Library of Congress Control Number91044820
and 2 more
- LibraryThing7475056
- Goodreads4137276
Classifications
- DDC658.8/342
- LCCHF5415.34 .G86 1992
Subjects
Topics
ResearchConsumersAttitudesMarketingPsychographicsMarktsegmentatieConsumer behaviorConsumentengedragMarket segmentationAnalyse des besoinsConsumentenonderzoekPsicologia do consumidorSurplus (économie politique)
Series Statement
- Consumer research and policy series
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