Research on international service marketing
a state of the art
1st ed.
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Author
Contributions
- Pauwels, Pieter. - Contributor
- Ruyter, Ko de. - Contributor
Publication
2005 - Elsevier, Amsterdam
Language
English
Word Count
49,250 words, Guess
Page Count
197 pages
Identifiers
- Open LibraryOL18906925M
- ISBN-100762311851
- OCLC Control Number60561749
- OCLC Control Numberresearchonintern0000unse
- Goodreads2871544
Classifications
- DDC658.84
- LCCHF1009.5 .A39 vol. 15
Subjects
Series Statement
- Advances in international marketing -- v. 15
Other Editions
- Research on international service marketing: a state of the art
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