Setting advertising appropriations: decision models and econometric research
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Author
Contributions
- Schultz, Randall L., joint author. - Contributor
Publication
1973 - Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Ind, Indiana
Language
English
Word Count
12,500 words, Guess
Page Count
50 pages
Identifiers
- Library of Congress Control Number73621430
- Open LibraryOL5026870M
Classifications
- DDC658/.001/9 s
- DDC338.4/3
- LCCHD6483 .P8 no. 382
and 1 more
- LCCHF5823 .P8 no. 382
Subjects
Topics
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