Leonard J. Parsons

Identifiers

Open LibraryOL1053290A

Top Subjects

Sales & marketing (3)
Business / Economics / Finance (2)
Econometrics (2)
Business & Economics / Marketing / General (2)
Decision making -- Mathematical models (1)
Advertising -- Cost effectiveness (1)
United States (1)

Books by Leonard J. Parsons

Total count: 11

Setting advertising appropriations: decision models and econometric research

Krannert Graduate School of Industrial Administration, Purdue University1973-01-01
The impact of advertising on the aggregate consumption function

Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University1974-01-01
Marketing models and econometric research

North-Holland Pub Co.1976-01-01
Marketing Management - Strategy and Cases

John Wiley & Sons Inc1980-09-01
Marketing ManagementText and Cases

Wiley & Sons, Incorporated, John1981-01-01
Using microcomputers in marketing

American Management Association, Extension Institute1986-01-01
Market Response ModelsEconometric and Time-Series Analysis (International Series in Quantitative Marketing)1 edition

Springer1989-10-31
Marketing Management - Text and CasesInternational 2 Revised Ed edition

John Wiley and Sons (WIE)1990-03-21
Marketing ManagementText and Cases

John Wiley & Sons Inc1994-11-01
Marketing ManagementText and Cases (Marketing Management)

Wiley2000-01-04
Market Response ModelsEconometric and Time Series Analysis (International Series in Quantitative Marketing)2nd ed. edition

Springer2003-01-31