Marketing management
strategies and programs
5th ed.
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Contributions
- Paul, Gordon W. - Contributor
Publication
1994 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
120,000 words, Guess
Page Count
480 pages
Identifiers
- Open LibraryOL1413453M
- ISBN-100070489718
- OCLC Control Number28221407
- Library of Congress Control Number93022754
- Goodreads4118490
and 1 more
- LibraryThing625714
Classifications
- DDC658.8
- LCCHF5415.13 .G84 1994
Series Statement
- McGraw-Hill series in marketing
Other Editions
- Marketing management: strategies and programs
Show 5 more editions
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