Strategic brand management
building, measuring, and managing brand equity
3rd ed.
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Author
Publication
2008 - Pearson/Prentice Hall, Upper Saddle River, N.J, New Jersey
Language
English
Word Count
173,000 words, Guess
Page Count
692 pages
Identifiers
- Internet Archivestrategicbrandma0000kell_c9e5
- ISBN-139780131888593
- ISBN-100131888595
- Goodreads1613100
- LibraryThing114156
and 4 more
- Library of Congress Control Number2007003552
- OCLC Control Number80461138
- Better World Books9780131888593
- Open LibraryOL17570518M
Classifications
- DDC658.8/27
- LCCHD69.B7 K45 2008
- LCCHD69.B7K45 2008
Subjects
Topics
Links
Other Editions
- Strategic brand management: building, measuring, and managing brand equity
Show 2 more editions
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