The INSEAD-Wharton Alliance on globalizing
strategies for building successful global businesses
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Author
Contributions
- Gatignon, Hubert. - Contributor
- Kimberly, John R. 1942- - Contributor
- Gunther, Robert E., 1960- - Contributor
- INSEAD-Wharton Alliance. - Contributor
Publication
2004 - Cambridge University Press, Cambridge, England
Language
English
Word Count
112,750 words, Guess
Page Count
451 pages
Identifiers
- Open LibraryOL15564450M
- ISBN-100521835712
- OCLC Control Number54111279
- OCLC Control Numberinseadwhartonall0000unse
- Library of Congress Control Number2004040755
and 1 more
- Goodreads720241
Classifications
- LCCHD69.S8 I6743 2004
Description
"Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. This volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry, and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how either to slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges."--BOOK JACKET
Subjects
Other Editions
- The INSEAD-Wharton Alliance on globalizing: strategies for building successful global businesses
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