Contributions

  • Gatignon, Hubert. - Contributor
  • Kimberly, John R. 1942- - Contributor
  • Gunther, Robert E., 1960- - Contributor
  • INSEAD-Wharton Alliance. - Contributor

Publication

2004 - Cambridge University Press, Cambridge, England

Language

English

Word Count

112,750 words, Guess

Page Count

451 pages

Identifiers

and 1 more
  • Goodreads720241

Classifications

  • LCCHD69.S8 I6743 2004

Description

"Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. This volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry, and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how either to slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges."--BOOK JACKET

Subjects

Other Editions

  • The INSEAD-Wharton Alliance on globalizing: strategies for building successful global businessesCambridge University Press2004-01-01

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