Hubert Gatignon
Identifiers
- Open LibraryOL2778469A
Top Subjects
- Marketing (2)
- Business / Economics / Finance (2)
- Marketing - General (2)
- Subsidiary corporations (1)
- International business enterprises (1)
- Export marketing (1)
- Diffusion of innovations (1)
Books by Hubert Gatignon
Total count: 14
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MarkstratA Marketing Strategy GameScientific Press1977-06-01
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The multinational corporation's degree of control over foreign subsidiariesan empirical test of a transaction cost explanationMarketing Science Institute1987-01-01
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Diffusion of innovationEuropean InstituteFor Advanced Studies in Management1989-01-01
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AdstratA Decision Support System for Advertising Strategy/Book and 5 1/4" DiskHar/Dsk editionCourse Technology1990-01-01
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To standardize or not to standardizemarketing mix effectiveness in EuropeMarketing Science Institute1995-01-01
MARKSTRAT3The Strategic Marketing Simulation3 editionSouth-Western College Pub1997-05-06-
Marketing cooperation among rivalsINSEAD1998-01-01
Markstrat3 - Simulacion Estrategica de MercadotecniaInternational Thomson Editores2001-02-01
Statistical analysis of management dataKluwer Academic Publishers2003-01-01
New Product and Services DevelopmentSAGE Publications, Limited2010-01-01-
INSEAD-Wharton Alliance on GlobalizingStrategies for Building Successful Global BusinessesCambridge University Press2010-01-01
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Participant Handbook (Building the Bridge from Learning to Action)StratX2011-01-01
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Statistical analysis of management data; third editionSpringer2014-01-01
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Making Innovation Last : Volume 1Sustainable Strategies for Long Term GrowthPalgrave Macmillan2015-01-01