Hubert Gatignon

Identifiers

Open LibraryOL2778469A

Top Subjects

Marketing (2)
Business / Economics / Finance (2)
Marketing - General (2)
Subsidiary corporations (1)
International business enterprises (1)
Export marketing (1)
Diffusion of innovations (1)

Books by Hubert Gatignon

Total count: 14

MarkstratA Marketing Strategy Game

Scientific Press1977-06-01
The multinational corporation's degree of control over foreign subsidiariesan empirical test of a transaction cost explanation

Marketing Science Institute1987-01-01
Diffusion of innovation

European InstituteFor Advanced Studies in Management1989-01-01
AdstratA Decision Support System for Advertising Strategy/Book and 5 1/4" DiskHar/Dsk edition

Course Technology1990-01-01
To standardize or not to standardizemarketing mix effectiveness in Europe

Marketing Science Institute1995-01-01
MARKSTRAT3The Strategic Marketing Simulation3 edition

South-Western College Pub1997-05-06
Marketing cooperation among rivals

INSEAD1998-01-01
Markstrat3 - Simulacion Estrategica de Mercadotecnia

International Thomson Editores2001-02-01
Statistical analysis of management data

Kluwer Academic Publishers2003-01-01
New Product and Services Development

SAGE Publications, Limited2010-01-01
INSEAD-Wharton Alliance on GlobalizingStrategies for Building Successful Global Businesses

Cambridge University Press2010-01-01
Participant Handbook (Building the Bridge from Learning to Action)

StratX2011-01-01
Statistical analysis of management data; third edition

Springer2014-01-01
Making Innovation Last : Volume 1Sustainable Strategies for Long Term Growth

Palgrave Macmillan2015-01-01