Contributions

  • Mullet, Gary M. - Contributor

Publication

2002 - American Marketing Association, Chicago, Ill, Illinois

Language

English

Word Count

98,750 words, Guess

Page Count

395 pages

Identifiers

and 2 more

Classifications

  • DDC658.8/001/519535
  • LCCHF5415.125 .M492 2002
  • LCCHF5415.125 .M492 2003

Subjects

Other Editions

  • Managerial applications of multivariate analysis in marketingAmerican Marketing Association2002-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!