Books by James H. Myers
Total count: 10
Consumer Behaviour and Marketing ManagementHoughton Mifflin1967-12-05
The management of marketing researchInternational Textbook Co.1969-01-01
Market structure analysisAmerican Marketing Association1977-01-01
Segmentation and positioning for strategic marketing decisionsAmerican Marketing Association1996-01-01
Measuring customer satisfactionhot buttons and other measurement issuesAmerican Marketing Association1999-01-01
Managerial applications of multivariate analysis in marketingAmerican Marketing Association2002-01-01