Publication

2005-07-01 - Kogan Page

Language

English

Word Count

77,000 words, Guess

Page Count

308 pages

Physical Format

Hardcover

Identifiers

Description

"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques."--Jacket.

First Sentence

That, according to Sun Tzu in his treatise on The Art of War, is the way to win.

Subjects

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!