Merlin Stone
Born 1948-01-01
Identifiers
- Open LibraryOL893365A
Top Subjects
- Business / Economics / Finance (11)
- Marketing - General (11)
- Business & Economics (9)
- Customer services (8)
- Sales & marketing (7)
- Marketing (6)
- Sales & marketing management (6)
Books by Merlin Stone
Total count: 51
Product planningan integrated approachWiley1976-01-01-
Product planning, an integrated approachMacmillan1976-01-01
Marketing and economicsSt. Martin's Press1980-01-01-
Three Thousand Years of RacismNew Sibylline Books1981-06-01
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Quand Dieu Etait FemmeDiffusion Prologue1984-01-01
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How to Market Computers and Office SystemsPalgrave Macmillan1984-11-22
Database MarketingGower Publishing Limited1989-12-21-
Telemanage your customersa system for telephone account managementGower1990-01-01
When God Was a WomanNew Ed editionMarboro Books1990-06-01
Managing Direct MarketingBooks Books Books1990-08-01
Ancient Mirrors of WomanhoodA Treasury of Goddess and Heroine Lore from Around the WorldBeacon Press1990-09-28
Leisure Services MarketingBooks Books Books1990-11-30
Competitive Customer CareCroner.CCH Group Ltd1992-01-01-
How to Market Computers and Information Technology2Rev Ed editionPalgrave Macmillan1994-09-27
Relationship marketingKogan Page1995-01-01
Direct HitDirect Marketing with a Winning EdgeFinancial Times/Prentice Hall1995-10-15-
Managing complaints and complimentsbest practice in managing customer-controlled contactPolicy Publications1997-01-01
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Relationship marketing strategya new approach to building profitable contact with customersPolicy Publications1997-01-01
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Retail insurance customer managementbuilding a shorter value chain to deliver better customer valuePolicy Publications1997-01-01
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Building customer relationshipsa best practice guide to implementing relationship marketingPolicy Publications1997-01-01
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Targeting high-value customerswhat airlines can teach other industries about managing present and future customer valuePolicy Publications1997-01-01
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Managing frequent traveler schemeswhat the travel business can teach other industriesPolicy Publications1997-01-01
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Winning new customers in finacial servicesusing relationship marketing and information technology in consumer financial servicesFT Pitman1997-01-01
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Managing customer service in utilitiesthe triple challenge of service, retention and loyaltyPolicy Publications1998-01-01
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Building customer-focused datamanaging good and bad customers in an era of tougher data protectionPolicy Publications1998-01-01
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Customer loyalty and continuitythe acquisition, development and retention of profitable customersPolicy Publications1998-01-01
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Direct mailbest practice : tactics and techniques for managing financial services customers through direct mailPolicy Publications1998-01-01
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Managing automotive customersdeveloping true customer relationships in a fast-changing marketPolicy Publications1998-01-01
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Managing good and bad customersa strategy for developing a more profitable customer portfolioPolicy Publications1999-01-01
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Managing customers with e-businessthe web-based future of customer managementPolicy Publications1999-01-01
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Best practice customer managementmanaging customers through intermediaries and across the value chainPolicy Publications1999-01-01
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Transparent marketingthe implementation : techniques and methodologies for implementing marketing technologies for the next millenniumPolicy Publications1999-01-01
Up Close and Personal? Customer Relationship Marketing at Work1st editionKogan Page2000-01-01-
Customer management on the moveusing the mobile phone as a new way to manage customersPolicy Publications2000-01-01
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Multiple disintermediationhow business partners can work together to manage customers betterPolicy Publications2000-01-01
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Models of customer managementusing skills, knowledge and best practice in different global marketsPolicy Publications2000-01-01
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Time lapse customer managementhow to manage infrequent customers so they do not forget to return for morePolicy Publications2000-01-01
Customer Relationship MarketingGet to Know Your Customers and Win Their Loyalty (Marketing in Action Series)Second edition editionKogan Page Business Books2000-08-01-
The Customer Management ScorecardBusiness Intelligence2000-10-30
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The Customer Management ScorecardBusiness Intelligence2000-10-30
Successful Customer Relationship MarketingKogan Page2001-09-01
Up Close and Personal?Customer Relationship Marketing @ Work2nd ed. editionKogan Page2003-01-09
Definitive Guide to Direct & Interactive MarketingHow to Select, Reach & Retain the Right CustomersFinancial Times Management2003-12-01
Business Solutions on DemandTransform the Business to Deliver Real Customer ValueKogan Page2004-03-01
Key Account Management in Financial ServicesTools and Techniques for Building Strong Relationships with Major ClientsHar/Cdr editionKogan Page2005-03-01
Marketing RevolutionThe Radical New Approach to Transforming the Business, the Brand & the Bottom Line (Chartered Institute of Marketing)Kogan Page2005-07-01
Business Solutions on DemandNew Ed editionKogan Page Ltd2005-09-03
Up Close & Personal?Customer Relationship Marketing @ Work3 editionKogan Page2006-07-30
Marketing RevolutionThe Radical New Approach to Transforming the Business, the Brand, and the Bottom LineNew Ed editionKogan Page2007-07-01
Key Account Management in Financial ServicesTools and Techniques for Building Strong Relationships with Major ClientsPap/Cdr editionKogan Page2008-01-01-
Ancient Mirrors of Womanhood Volume 2