Contributions

  • Ruby Roy Dholakia (Editor) - Contributor
  • Norbert Mundorf (Editor) - Contributor
  • Nikhilesh Dholakia (Editor) - Contributor

Publication

1996-03-01 - Lawrence Erlbaum

Language

English

Word Count

74,000 words, Guess

Page Count

296 pages

Physical Format

Hardcover

Identifiers

and 5 more

Classifications

  • LCCHD9696.C63 U526352 1996

Description

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

Subjects

Other Editions

  • New infotainment Technologies in the Home: Demand-side Perspectives (Lea's Communication Series)HardcoverLawrence Erlbaum1996-03-01

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!