Kellogg on integrated marketing
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Author
Contributions
- Iacobucci, Dawn. - Contributor
- Calder, Bobby J. - Contributor
- J.L. Kellogg Graduate School of Management. Center for Marketing Sciences. - Contributor
- Medill School of Journalism. Dept. of Integrated Marketing Communications. - Contributor
Publication
2003 - Wiley, Hoboken, New Jersey, New Jersey
Language
English
Word Count
78,500 words, Guess
Page Count
314 pages
Identifiers
- Open LibraryOL3670589M
- ISBN-100471204765
- OCLC Control Number51113002
- OCLC Control Number51518321
- OCLC Control Numberisbn_9780471204763
and 3 more
- Library of Congress Control Number2002727101
- Goodreads384556
- LibraryThing1324946
Classifications
- DDC658.8
- LCCHF5415 .K444 2003
Alternate Titles
- Integrated marketing
Subjects
Topics
Other Editions
- Kellogg on integrated marketing
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