Contributions

  • Iacobucci, Dawn. - Contributor
  • Calder, Bobby J. - Contributor
  • J.L. Kellogg Graduate School of Management. Center for Marketing Sciences. - Contributor
  • Medill School of Journalism. Dept. of Integrated Marketing Communications. - Contributor

Publication

2003 - Wiley, Hoboken, New Jersey, New Jersey

Language

English

Word Count

78,500 words, Guess

Page Count

314 pages

Identifiers

and 3 more
  • Library of Congress Control Number2002727101
  • Goodreads384556
  • LibraryThing1324946

Classifications

  • DDC658.8
  • LCCHF5415 .K444 2003

Alternate Titles

  • Integrated marketing

Subjects

Topics

Other Editions

  • Kellogg on integrated marketingWiley2003-01-01

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