Dawn Iacobucci
Identifiers
- Open LibraryOL2738297A
Top Subjects
- Business / Economics / Finance (4)
- Marketing (3)
- Business & Economics (2)
- Market research (2)
- Marketing - Research (2)
- Regression analysis (2)
- Structural equation modeling (2)
Books by Dawn Iacobucci
Total count: 32
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Perceptions of servicesUniversity College Dublin (Centre for Quality & Services Management)1994-01-01
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Networks in MarketingSAGE Publications, Incorporated1996-01-01
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Handbook of Services Marketing and ManagementSAGE Publications, Incorporated1999-01-01
Kellogg on MarketingWiley2000-01-15-
Methodological and statistical concerns of the experimental behavioral ResearcherTaylor & Francis Group2001-01-01
Marketing ResearchMethodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)8 editionSouth-Western College Pub2001-05-11
Consumers in CyberspaceA Special Double Issue of the journal of Consumer Psychology (Journal of Consumer Psychology, Vol. 13, Number 1&2)1 editionLawrence Erlbaum2003-05-01
Marketing ResearchMethodological Foundations (with InfoTrac®)9 editionSouth-Western College Pub2004-04-29
Marketing Segun KelloggVergara2005-12-30-
Kellogg on MarketingWiley & Sons, Incorporated, John2007-01-01
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Mediation analysisSage2008-01-01
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Mediation AnalysisSAGE Publications, Incorporated2008-01-01
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Kellogg on Integrated MarketingWiley & Sons, Incorporated, John2008-01-01
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MM 4STUDENT ED.-TEXTCengage Learning2008-01-01
Mediation Analysis (Quantitative Applications in the Social Sciences)Sage2008-04-15
Marketing ManagementSouth-Western College Pub2009-04-03-
MMCengage South-Western2011-01-01
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MM2 (Marketing Management2)Cengage Learning2012-01-01
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Marketing modelsmultivariate statistics and marketing analyticsSouth-Western, Cengage Learning2013-01-01
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Marketing LiveAn ActivebookPearson Education, Limited2014-01-01
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Three Essential Analytical Techniques for the Behavioral Marketing ResearcherMedian Splits, Mean-Centering, and Mediation AnalysisNow Publishers2015-01-01
Analysis of Variance (ANOVA)CreateSpace Independent Publishing Platform2016-03-16-
BundleMarketing Management, 5th + MindTap Marketing, 1 Term Printed Access CardCengage South-Western2017-01-01
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Marketing Management, Loose-Leaf VersionSouth-Western College Pub2017-01-01
Marketing ManagementCengage Learning2017-01-01-
MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci's Marketing Management, 5thCengage Learning2017-01-01
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Chronology of Health Care Marketing ResearchNow Publishers2019-01-01
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Continuing to Broaden the Marketing ConceptEmerald Publishing Limited2020-01-01
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Reflections of Eminent Marketing ScholarsNow Publishers2022-01-01
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Studying Healthcare from a Marketing PerspectiveNow Publishers2022-01-01
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Social Media Analytics and Its Applications in MarketingNow Publishers2022-01-01
Consumer BehaviorWiley & Sons, Incorporated, John2022-01-01