Comments on Christian Grönroos' Strategic management and marketing in the service sector
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Author
Contributions
- Shostak, G. Lynn - Contributor
- Grönroos, Christian, 1947- - Contributor
- Marketing Science Institute - Contributor
Publication
1983 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
3,250 words, Guess
Page Count
13 pages
Identifiers
- Open LibraryOL14632474M
- OCLC Control Number9950355
Subjects
Series Statement
- Report / Marketing Science Institute -- no. 83-104S
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