Kenneth L. Bernhardt

Born 1944-01-01

Identifiers

Open LibraryOL540046A

Top Subjects

Marketing -- Decision making -- Case studies (2)
Bayesian statistical decision theory -- Case studies (1)
Real estate investment (1)
Vacation homes (1)
Regional planning (1)
Marketing -- Management -- Case studies (1)
Marketing management -- Case studies (1)

Books by Kenneth L. Bernhardt

Total count: 6

American Auto Inc.: case study of a false start in PDA

Marketing Science Institute1972-01-01
Vacation housing and recreation land development.

Industrial Development Division, Institute of Science and Technology, University of Michigan1973-01-01
Cases in marketing management

Business Publications1978-01-01
Cases in marketing mangaementRev. ed.

Business Publications1981-01-01
Dynamics of marketing principlesA reader

Scott, Foresman1983-01-01
Comments on Christian Grönroos' Strategic management and marketing in the service sector

Marketing Science Institute1983-01-01