Hubert Gatignon

To standardize or not to standardize

marketing mix effectiveness in Europe

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Author

Hubert Gatignon

Contributions

Abeele, Piet Vanden - Contributor

Publication

1995 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number33821709
Open LibraryOL52678772M

Subjects

Topics

Places

Series Statement

Report -- no. 95-109

Other Editions

To standardize or not to standardize: marketing mix effectiveness in EuropeMarketing Science Institute1995-01-01

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