An annotated and extended bibliography of health care marketing
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Author
Contributions
- Jones, Karen M. - Contributor
- Wong, John K. - Contributor
Publication
1984 - American Marketing Association, Chicago, IL, Illinois
Language
English
Word Count
46,500 words, Guess
Page Count
186 pages
Identifiers
- Open LibraryOL2854357M
- ISBN-100877571716
- OCLC Control Number11030582
- OCLC Control Numberannotatedextende0000coop
- Library of Congress Control Number84016795
and 1 more
- Goodreads882503
Classifications
- DDC016.3621/068/8
- LCCZ6675.E2 C66 1984
Description
Alphabetical listing by authors of 617 articles published between 1979-1983. Intended for marketing and health care personnel. Entries give bibliographical information and annotation, as well as coded sequence number that indicates relevant marketing areas and health care settings. Coded health care marketing area and health care setting indexes.
Subjects
Topics
Series Statement
- AMA bibliography series
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