Positioning
the battle for your mind
1st Warner Books rev. ed.
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Author
Contributions
- Trout, Jack. - Contributor
Publication
1986 - Warner Books, New York, New York (State)
Language
English
Word Count
53,250 words, Guess
Page Count
213 pages
Identifiers
- Internet Archivepositioningbattl00ries
- ISBN-100446328979
- ISBN-100446347949
- ISBN-139780446328975
- ISBN-139780446347945
and 5 more
- LibraryThing6810
- Goodreads1789123
- OCLC Control Number14514848
- Better World Books9780446347945
- Open LibraryOL19019570M
Classifications
- DDC659.1
Description
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one."--Jacket.
Subjects
Topics
Other Editions
- Positioning: the battle for your mind
Show 5 more editions
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