The effect of advertising and display

assessing the evidence

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Author

Robert East

Publication

2003 - Kluwer Academic Publishers, Boston, Massachusetts

Language

English

Word Count

29,250 words, Guess

Page Count

117 pages

Identifiers

Open LibraryOL17088741M
ISBN-101402075146
OCLC Control Number52374950
OCLC Control Numbereffectofadvertis0000east
Library of Congress Control Number2003054564

Classifications

LCCHF5823 .E224 2003

Subjects

Topics

Research Advertising Methodology Psychological aspects Advertising, research Advertising, psychological aspects Advertising -- Psychological aspects

Other Editions

The effect of advertising and display: assessing the evidenceKluwer Academic Publishers2003-01-01

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