Scale and scope effects on advertising agency costs
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Author
Contributions
- Berndt, Ernst R. - Contributor
Publication
1990 - National Bureau of Economic Research, Cambridge, MA, Massachusetts
Language
English
Subjects
Topics
Econometric modelsEconomies of scaleAdvertising agenciesEconomies of scale -- United States -- Econometric modelsAdvertising agencies -- United States -- Econometric models
Places
Series Statement
- NBER working papers series -- working paper no. 3463
- Working paper series (National Bureau of Economic Research) -- working paper no. 3463.
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