Alvin J. Silk

Identifiers

Open LibraryOL1597421A

Top Subjects

Advertising (2)
Economies of scale -- United States -- Econometric models (2)
Advertising agencies -- United States -- Econometric models (2)
Management information systems (1)
Leadership (1)
Public opinion (1)
Influence (Psychology) (1)

Books by Alvin J. Silk

Total count: 22

The use of preference and perception measures in new product developmentan exposition and review.

M.I.T.1968-01-01
Response set and the measurement of self-designated opinion leadership

M.I.T.1969-01-01
Notes on the application of attitude measurement and scaling techniques in marketing research

M.I.T.1969-01-01
Effect of advertisement size on the relationship between product usage and advertising exposure

M.I.T.]1971-01-01
Advertising's affective qualities and consumer response

Marketing Science Institute1974-01-01
Test-retest correlations and the reliability of copy testing

M.I.T. Alfred P. Sloan School of Management1977-01-01
A note on testing for constant reliability in repeated measurement studies

Alfred P. Sloan School of Management, M.I.T.1978-01-01
Measuring influence in organizational purchase decisionsRev.

Alfred P. Sloan School of Management, Massachusetts Institute of Technology1980-01-01
Advertising copy development and optimal search

Division of Research, Harvard Business School1988-01-01
Scale and scope effects on advertising agency costs

National Bureau of Economic Research1990-01-01
Costs, institutional mobility barriers, and market structureadvertising agencies as multiproduct firms

National Bureau of Economic Research1994-01-01
Intermedia substitutability and market demand by national advertisers

National Bureau of Economic Research2001-01-01
Scale and scope economies in the global advertising and marketing services business

National Bureau of Economic Research2003-01-01
On inter-industry variation in the vertical integration of advertising services

Division of Research, Harvard Business School2005-01-01
What Is Marketing?

Harvard Business Review Press2006-01-01
Concentration levels in the U.S. advertising and marketing services industrymyth vs. reality

Harvard Business School2008-01-01
The unbundling of advertising agency servicesan economic analysis

Harvard Business School2010-01-01
Conflict policy and advertising agency-client relationsthe problem of competing clients sharing a common agency

Now Publishers2012-01-01
Recall, Recognition, and the Measurement of Memory for Print Advertisements

Creative Media Partners, LLC2018-01-01
Structure of Repeat Buying for New Packaged Goods

Creative Media Partners, LLC2018-01-01
Aggregate Advertising Expenditure in the U. S. EconomyMeasurement and Growth Issues in the Digital Era

Now Publishers2021-01-01
Influence of Advertising's Affective Qualities on Consumer Response

Creative Media Partners, LLC2022-01-01