Marketing engineering
computer-assisted marketing analysis and planning
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Author
Contributions
- Rangaswamy, Arvind. - Contributor
Publication
1998 - Addison-Wesley, Reading, Mass, Massachusetts
Language
English
Word Count
87,500 words, Guess
Page Count
350 pages
Identifiers
- ISBN-10032100194X
- ISBN-100321014170
- ISBN-139780321001948
- ISBN-139780321014177
- LibraryThing5084202
Classifications
- DDC658.8/02/0285
- LCCHF5415.125 .L54 1998
Subjects
Topics
MarketingData processingDecision makingSales & marketingMarketing ResearchMathematical modelsMarketing - GeneralBusiness & EconomicsAdvertising & PromotionBusiness Decision MakingApplications of ComputingMarketing, data processingMarketing -- Data processingMarketing, mathematical modelsBusiness / Economics / FinanceDecision making, data processingMarketing -- Decision making -- Data processingMarketing -- Decision making -- Mathematical models
Other Editions
- Marketing engineering: computer-assisted marketing analysis and planning
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