Strategy and Tactics of Pricing

Description

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!. Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

Subjects

Other Editions

• Strategy and Tactics of Pricing: Pearson New International EditionTaylor & Francis Group2013-01-01
• The strategy and tactics of pricingPrentice-Hall1987-01-01
• The Strategy and Tactics of PricingPrentice Hall1994-05-01
• The Strategy and Tactics of PricingHardcoverPrentice Hall1994-05-01
• Strategy and Tactics of PricingPrentice Hall1994-05-11
• The strategy and tactics of pricingPrentice Hall1995-01-01