Publication

1986 - McGraw-Hill, New York, New York (State)

Language

English

Word Count

149,250 words, Guess

Page Count

597 pages

Identifiers

  • ISBN-10007044207X
  • ISBN-139780070442078
  • Goodreads3792763
  • Library of Congress Control Number85023176
  • Better World BooksO7-AZW-888
and 2 more
  • Better World Books053-ABB-955
  • Open LibraryOL2541837M

Classifications

  • DDC658.8
  • LCCHF5415 .M94 1986

Subjects

Topics

Series Statement

  • McGraw-Hill series in marketing

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