Beyond disruption
changing the rules in the marketplace
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Word Count
76,000 words, Guess
Page Count
304 pages
Identifiers
- Open LibraryOL3583414M
- ISBN-100471218995
- OCLC Control Number49395309
- OCLC Control Numberbeyonddisruption0000druj
- Library of Congress Control Number2002280694
and 2 more
- LibraryThing1174319
- Goodreads954008
Classifications
- LCCHF5823 .D72 2002
Subjects
Topics
MerkenGestionPublicitéMarketingMarketing.CréativitéAdvertisingEntreprisesAdvertising.Cas, Études deRéorganisationGuides, manuelsEtudes de marchéProduits nouveauxCommercialisationMarques commercialesAgences de publicitéAspects psychologiquesCampagnes publicitairesChangement organisationnelCommunication en marketing
Other Editions
- Beyond disruption: changing the rules in the marketplace
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