Publication

1999 - American Marketing Association, Chicago, Ill, Illinois

Language

English

Word Count

54,750 words, Guess

Page Count

219 pages

Identifiers

and 2 more

Classifications

  • LCCHF5415.335 .M93 1999

Subjects

Topics

EvaluationConsumer satisfactionConsumer satisfaction -- United States -- Evaluation

Places

Other Editions

  • Measuring customer satisfaction: hot buttons and other measurement issuesAmerican Marketing Association1999-01-01

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