Publication

2013 - Taylor & Francis Group

Language

English

Word Count

112,000 words, Guess

Page Count

448 pages

Identifiers

  • ISBN-139781136380693
  • ISBN-101136380698
  • Better World Books9781136380693
  • Open LibraryOL33602565M

Description

This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.

Subjects

Topics

Other Editions

  • MarketingTaylor & Francis Group2013
Show 2 more editions

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