Contributions

  • Stanford University. International Center for the Advancement of Management Education. - Contributor

Publication

1966 - Addison-Wesley Pub. Co., Reading, Mass, Massachusetts

Language

English

Word Count

106,000 words, Guess

Page Count

424 pages

Identifiers

Classifications

  • DDC658.80072
  • LCCHF5415 .B6227

Subjects

Series Statement

  • Stanford University series in business management

Other Editions

  • Marketing management; cases from the emerging countriesAddison-Wesley Pub. Co.1966-01-01

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